When you decide to attend a book signing in person or have a virtual book signing or any time you distribute copies of your book to anyone anywhere its always a good idea to have little gimmicks on hand for instant advertising. Including your photo and email addy are always good ideas with these little gems. Here are a few cool ideas that are relatively cheap to acquire:
Bookmarks - take a copy of the cover of your book to the copy shop and have them make it into a bunch of bookmarks. Stick the bookmark inside every single copy of your book that you give away/sell yourself. Make sure you have a stack of them on your actual (not virtual :) table at real live book signings and give them out even if a customer isn't going to buy your book. She might change her mind and return to buy it later.
Postcards - I'm not a big fan but I think they have the same PR value as a bookmark. The neat thing about a postcard is you can include upcoming virtual and actual tour dates and signings on your site or in person. It's also cool to write in first or third person about the main character in your novel if its fiction or an abstract about your non-book/poetry collection.
Posters - Take a copy of your book cover and return to that same trusty copy shop. Have them blow it up to an 11 X 17 or larger and laminated (if they do that). You can ask bookstores to display it a few days before your book signing or you can get a wooden backing and make it into a placard that you display at the front of the store or beside your table.
If you can think of other "stuff" for the grab bag by all means add a comment.
The bag will just get fuller.
Cool!
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